Privacy Policy

About BrndStreet

BrndStreet is a brand memory tool for marketing agencies and creators. It learns each brand once, from the brand’s website, socials and documents. Then it helps your team find what is working in that brand’s niche, and draft content in the brand’s voice.

Your team checks every draft before anything goes out. We build BrndStreet for agencies first and creators second.

BrndStreet is not open to the public yet. We’re opening access in small groups. This website is our waitlist, and this page covers the waitlist.

What we keep when you join

When you join, we keep:

• your name, and your email address in lower case
• which group you belong to: agency or creator
• if you want to tell us: your role (agency, freelancer, creator or in-house), how many brands you manage, and which platforms your clients use. These are optional, and we use them only to plan the first groups and what we build next
• which form you joined from: the top of the page, the closing form, or the short form
• your place on the list, such as waiting or invited, which we update by hand
• whether you have booked a call
• whether your welcome email was sent, and whether you have unsubscribed
• the consent words you saw, with their version code (see below)

The waitlist entry does not hold your IP address or your browser’s details.

To stop spam, we check how often an address sends requests. For that check we keep only a keyed hash of the address, for up to one hour. The address itself is never stored in that check.

Where you came from

We keep the web address of the page that sent you to us, without anything after the question mark. We also keep up to five campaign tags from the link (source, medium, campaign, term and content), when the link has them.

We use these to see which links bring people here. We do not use them to identify you.

Your consent, word for word

Next to each join form is a line that says what you agree to. We store the exact words you saw, with a version code, so we can see what you agreed to. The top form and the closing form show this line in full:

We’re opening access in small groups. We’ll email you when yours opens, and nothing else. By joining you agree to our Terms and Privacy Policy.

The short form shows only: “We’ll email you when your group opens, and nothing else.” The current version code is v2-2026-10-31. If the words change, the code changes too.

Emails we send

When you join, we send you a welcome email. After that we email you when your group opens, and nothing else. Every email has an unsubscribe link. When you use it, we mark you as unsubscribed here and stop sending you updates. We keep the entry, marked, so we do not add you back by mistake.

Analytics and page speed

We use PostHog to see how fast pages load. The pages also send a few named events: the page was viewed, a section came into view, a question in the FAQ was opened, the join button was clicked, a form was started, a form showed an error, someone joined, and a call was booked. Each event carries the group you belong to or the campaign source where that applies. No event carries your name or your email.

We do not record your sessions, and we do not record every click or what you type.

PostHog only starts after you press Accept in the cookie banner, or turn Analytics on in Cookie settings. Until then, and if you reject, nothing is counted. Once on, PostHog keeps a random ID in your browser so it can tell visits apart. If your browser sends the Do Not Track signal, PostHog does not record you at all.

Cookies

The first time you visit, a banner asks whether we can count your visit. Reject and Accept do the same amount of work for you, and you can change your answer any time from Cookie settings at the foot of every page.

Always on, because the site needs them. bs_consent remembers your answer to the banner, for a year. If you sign in to BrndStreet, Supabase keeps your session in cookies whose names start with sb-. Error reports from Sentry use no cookies.

Only if you accept analytics.PostHog keeps a random ID in a cookie and in your browser's local storage, with names that start with ph_. If you later turn analytics off, PostHog stops and that ID is cleared.

We use no advertising cookies.

Error reports

When something breaks, Sentry receives an error report, so we can fix it. Server-side reports can include your IP address and request details.

Where your details are stored

The waitlist database is in Mumbai, India. Some of the companies we use also process data in other countries, including the United States.

If you book a call, the booking runs on Cal.com. The details you type into its booking page go to Cal.com, and its privacy policy describes how it handles them.

How long we keep it

Your waitlist entry stays until you ask us to delete it, or until we close the waitlist. Nothing is deleted automatically yet. Rate-limit counters last at most one hour.

Analytics and error reports follow the retention settings of PostHog and Sentry.

Deleting your details

Email hello@brndstreet.com from the address you joined with, and ask us to delete you. We will delete your waitlist entry and your contact at Resend, and we will reply to confirm. In the same email you can ask what we hold about you, and ask us to correct it.

Children

The waitlist is not aimed at children. If you think a child has joined, email us and we will delete the entry.

When we launch

When the product opens to the public, we will publish a full privacy policy. It will cover accounts, brand content and the AI services that work on it. Until then the product is not open to the public, so those rules do not apply yet.

Changes to this page

We may update this page. The date at the top shows the last change.

Contact

Questions about this page: hello@brndstreet.com.