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AI Assistant

AI Assistant: Ask your brand anything.

It knows the brand and reads your live pipeline before it answers. Ask what's stuck or why a post failed, and turn ideas into drafts.

Start freeSee it in the app
Northfold Coffee Brand Chat · Northfold Coffee
PlanCold brew at homeRoaster tour
CreateMonday roast reelDraft
ReviewThursday dropWaiting
PublishPour-over, sound onBooked

What's stuck in review?

Checked the pipeline

Just “Thursday drop”. It's been waiting on a manager since Tuesday and it's booked for Thursday at 9.

A sample brand and sample posts. It runs by itself.

Sound familiar?

Tap the ones that sound like your team.

Opening a general chatbot

“I paste our brand guide into ChatGPT every single time.”

Monday stand-up

“Nobody can say what's actually going out this month.”

A post goes quiet

“It didn't go out, and nobody can tell me why.”

A good idea comes up in chat

“We had a great idea yesterday, and now it's gone.”

Here's how it fixes them.

Each fix, as it works in BrndStreet.

Remember: we never film inside the café, only at the roastery.

Got it. That's saved for Northfold, and every idea and script will follow it from now on.

It answers from the brand's DNA, rules and everything it has learned, so you never brief it twice.

  • Nothing to pasteThe Brand DNA and Rulebook are loaded before you type.
  • Remembers what you tell itStart a message with “remember” and it's kept for the brand.
  • One assistant per brandSwitch clients and you switch assistants, so voices never mix.

Inside AI Assistant.

The questions you'd usually chase a teammate for, answered on the spot.

Nothing's planned for Friday. Ideas?

Checked the pipelineRead the ideas inbox

Friday's empty and you've had two roast posts this week, so try something lighter: a home barista mistake, the bag that sold out, or a ten-second pour.

Plans the month with youAsk for ideas and it pitches them in the brand's voice, with your pipeline's gaps in mind.
Gives a day to order by
Says “artisan”, which the Rulebook bans
Checks a draft against your rulesPaste a caption and it tells you which rule it breaks before a reviewer has to.

How did TikTok do this month?

Read analytics

48K views across 9 posts in the last 30 days.

Your numbers on requestAsk how a platform did this month and get the totals without opening a dashboard.
Adds a note to your boardOn a board, it can draft a note that you place with one click.
Friday ideasYesterday
Why Tuesday failedTue
Private to youYour own thread and history, which nobody else can open.

What's next for Northfold?

On every brand pageDocked beside Studio, boards and Analytics.

Ask it about Northfold.

Pick a question and it checks Northfold's live work, then answers with the cards it used.

Brand Chat · Northfold Coffee

What's stuck in review?

    Checking Northfold…

    A sample brand with sample cards and posts.

    Who it's for.

    Pick the one that sounds like you.

    Agency

    Answer the client before the call ends.

    Switch to the client's brand and ask what's booked, what's waiting or why a post failed. It reads that brand's work, and nothing from your other clients.

    • One assistant for each client brand
    • Live answers from the client's pipeline
    • Each person's chat stays private

    Three features it works hand in hand with.

    Brand IntelligenceThe brand's voice, rules and memory, which the assistant reads before every answer.See Brand Intelligence →Script WriterWhere a script you asked for in chat gets written, beat by beat, in the brand's voice.See Script Writer →Content BoardA shared canvas for research and drafts, where the assistant can leave you a note.See Content Board →

    Questions about AI Assistant.

    What can the AI assistant see about my brand?

    Everything a person on the brand works with. That's the Brand DNA, the Rulebook and what the brand has learned, plus the live pipeline, the ideas inbox, the boards you can open, connected channels, scheduled and sent posts, and analytics.

    How is it different from ChatGPT?

    ChatGPT starts from nothing, so you paste the brand guide and copy over the numbers yourself. This assistant already has the brand's voice, rules and memory, and it reads the brand's real cards, bookings and results before it answers.

    Can other people on my team read my chats?

    No. Each person has a private thread with each brand's assistant, and nobody else can open it, including the brand's owner.

    Does it read private boards?

    It reads the boards you can open, which includes your own private boards and any you've been invited to. A private board you can't open never reaches your answers.

    Can it write a script for me?

    Ask for one and it puts a Draft card in your Studio pipeline with the idea and your take, then links you to it. The script is written in Studio, where every brand rule is checked and the card can go straight to review.

    Can it publish, schedule or approve posts?

    No. It reads the brand and answers, and the decisions stay with your team. On a board it can draft a note, which only goes on the board when you add it.

    AI Assistant

    Ask your brand anything.

    Add a brand and its assistant is waiting on every page, already knowing the voice, the rules and the work in progress.

    Start freeBook a 15-minute call