Content Board: Turn research into posts,on one canvas.
Drop in Reels, images and documents, and BrndStreet reads them for you. Wire them into Create and get a draft in your voice.
Northfold Coffee Launch week board · 3 people hereWhat do these three have in common?
All three open on a sound before you see the coffee. That's the hook worth keeping.
A sample brand and sample posts. It runs by itself.
Sound familiar?
Tap the ones that sound like your team.
Researching a campaign
“Our research lives in twenty open tabs.”
After the research
“Turning all this into an actual post takes the whole day.”
Planning with the team
“Everyone's ideas are in a different app.”
A month later
“The board says one thing and the plan says another.”
Here's how it fixes them.
Each fix, as it works in BrndStreet.
Reel · @roastandco
Listen. That's the kettle. Now the bloom…
Mornings sound better slowed down.
184K views · 12K likes
Paste a Reel, TikTok or YouTube link for its transcript, and anything else you drop in is read too.
- Any social post linkThe real transcript, caption and numbers.
- Images and uploadsWhat's in the picture, and any text on it.
- Documents and web pagesBriefs, notes and articles, read in full.
Inside Content Board.
The busywork between a reference and a draft, taken off your plate.
What do these three Reels have in common?
All three open on a sound before you see the coffee, and none of them talk for the first two seconds.
Listen. That's the [sound]. Now [the moment].
Sound before product, no talking.
Turn a reference into a post.
Drop a source onto Create, pick what it should do, and a draft appears in your brand's voice.
1. Drag a source onto Create (or tap it, then Create)
2. What should Create do?
Wire in a source to start.
A sample board with drafts written in advance.
Who it's for.
Pick the one that sounds like you.
Research once, make posts for the client.
Pull a client's references and competitors onto one board, then turn them into drafts in that client's voice, with nothing leaking between brands.
- One set of boards per client brand
- Steal a competitor's structure, keep their voice out
- Drafts land in the client's pipeline
5.1×
3.0×
2.4×
Questions about Content Board.
What can I put on a content board?
Links to Instagram, TikTok, YouTube, LinkedIn and Facebook posts, web pages, images, documents, your own audio and video uploads, notes and cards from your Studio pipeline.
Does it read the video, or just the link?
It reads the video. A social link comes back with the real transcript, the caption and the numbers, and an image comes back described, with any text on it pulled out.
What's the difference between Write, Repurpose and Steal?
Write makes a new post from the sources you wire in. Repurpose reshapes one piece for another platform. Steal takes a competitor's structure and rewrites it in your brand's own words.
Is Steal the same as copying a competitor?
No. It keeps the shape of the post and writes new words from your Brand DNA, then checks them against your rules, so what comes out is yours.
Can my team work on the same board at once?
Yes. Everyone on the brand edits the same board live and can see who's there. Make a board private and only the people you pick can open it.
What happens if I delete a card from the board?
Only the card on the canvas goes, and the post stays in your pipeline. If the post itself is deleted in Studio, the board marks its card as unlinked.
Start with the Reel you keep rewatching.
Add your brand, drop it on a board and turn it into a draft in your own voice.