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Approvals

Approvals: Nothing goes out unapproved.

Reviewers sign off the exact version that goes out. An edit after sign-off sends it back, and nothing unapproved can be published.

Northfold Coffee 4 posts waiting for you

Waiting for you

Pour-over, but you only hear itReel · sent by Priya · version 3Review
Monday's roast, start to cupReel · sent by Sam · version 1Review
Three ways to keep beans freshCarousel · edited after approvalEdited
The 9-second latteShort · sent by Priya · version 2Review
Coffee cake FridayPhoto · approved by MayaApproved

Version 3 against version 2

Close your eyes for this onethe first pour. Monday's roast, on the shelf FridayThursday.

Rules checkedSent by Priya

A sample brand and sample posts. It runs by itself.

Sound familiar?

Tap the ones that sound like your team.

Chasing a sign-off

“It was approved in a WhatsApp thread somewhere.”

After a late edit

“Someone fixed a typo and changed the offer too.”

Thursday morning

“A post went out that nobody had signed off.”

Friday evening

“Twenty posts to review, and it's already eight.”

Here's how it fixes them.

Each fix, as it works in BrndStreet.

POUR-OVER · HISTORY

Sent for review to MayaPriya · version 2
“Say Thursday, not Friday”Maya · commentChanges
Sent againPriya · version 3
ApprovedMaya · version 3Approved

Send a post for review from its card, and every approval, change request and comment stays with it.

  • Pick the reviewerSend it to one person, or to every manager and the owner.
  • Comments with @mentionsTag a teammate on the exact post and they're told straight away.
  • The whole historyEvery version, decision and send is kept on the card.

Inside Approvals.

The follow-ups and second checks nobody on the team has time for.

WaitingPour-over, only soundv3Monday's roastv1
ChangesBean storage tipsNote
ApprovedCoffee cake FridayMaya
Your queue, sortedWaiting, changes requested, approved and edited after approval, each in its own tab.
From a competitor's hitRecreated by Priya
Sent by PriyaScript by Sam
Why this post existsSee the idea or competitor post it came from, and who wrote and sent it.
Priya sent “Pour-over” for reviewNow
Sam mentioned you in a comment2m
Told the moment it's your turnA notice in the bell and by email, and urgent ones go out at once.
Version 2 withdrawnPriyaWithdrawn
Withdraw what you sentPull a version back from review and send a better one.
Waiting for you4
On your dashboardEvery brand's reviews in one list.
Coffee cake FridayApproved
Notes, never forcedApprove in one click, and a reason is only ever optional.

Edit an approved post and watch it go back.

Change one word in Maya's approved caption and it needs her sign-off again, with the edit marked for her.

Try changing “Thursday” to “Friday”.

What changed

Nothing yet. This is the version Maya approved.

The pipeline

PlanCoffee cake Friday
CreateBean storage tips
Review
PublishMonday's roastApproved · v3

Maya approved version 3. Ready to publish.

A sample post and reviewer. In the app, only a manager or owner can approve.

Who it's for.

Pick the one that sounds like you.

Agency

Your team signs off before the client ever sees it.

Every post on a client's feed has been approved by a manager on your team, on the exact version that went out, and each client brand can have its own reviewer.

  • An internal check for each client brand
  • Every changed word marked
  • Nothing unapproved goes out

Questions about Approvals.

How does content approval work in BrndStreet?

A writer sends the post for review from its card. A manager or the owner approves it, asks for changes or rejects it, and the approval covers that exact version of the script and caption.

Who can approve posts?

Managers and owners on the brand. You can send a post to one reviewer you pick, or to every manager.

What happens if someone edits a post after it's approved?

Any change to the script, the beats or the caption sends the card back to Review, with the changed words marked for the reviewer.

Can a post go out without approval?

Not while the internal check is on for that brand. Editors can't publish or schedule until a post is approved, and that holds whether it's sent from the composer, the calendar, a board or a retry.

How will I know a post is waiting for me?

You get a notice in the bell and by email, the post sits on your Approvals page, and it's listed under Waiting for you on the dashboard.

Can I approve several posts at once?

Yes, a manager can approve up to 25 at once. Posts that were edited or flagged are held back so you read those one by one.

Approvals

Sign off once, and know that's what goes out.

Turn on the internal check for a brand and send your first post for review.