Brand Intelligence: Teach it the brand once.
It learns how a brand sounds from what it's already made, keeps learning from every post, and writes every idea and script in that voice.
Northfold Coffee Brand DNA ready · learning from Northfold's postsBRAND DNA · NORTHFOLD COFFEE
Short, plain and a little dry. Talks like the roaster, not the café.
People who brew at home and want it better without the fuss.
Small-batch, roasted on Monday, on the shelf by Thursday.
Warm, never cute. Proud of the work, never loud about it.
WHAT IT HAS LEARNED
Open on the sound of the brewFrom the brand's hitsWorks
Open with a questionFrom the brand's flopsAvoidA sample brand and sample posts. It runs by itself.
Sound familiar?
Tap the ones that sound like your team.
Taking on a new client
“It takes a month before our writers sound like the client.”
Reading an AI draft
“It's fine, it just doesn't sound like us.”
After a client complaint
“We told the writer twice. It still said ‘artisan’.”
Planning next month
“We keep forgetting what worked last time.”
Here's how it fixes them.
Each fix, as it works in BrndStreet.
SOURCES
@northfoldcoffeeInstagram · 40 postsReadPoint it at what the brand has made and it writes the Brand DNA, from its audience to how it sounds.
- Starts from what you haveThe website, a brand guide, the founder's story and posts that sound right.
- One page the team can readIdentity, audience, voice, proof and rules, written up as the Brand DNA.
- Rebuilt as the brand changesThe current DNA keeps working until the new one is ready.
Inside Brand Intelligence.
The details your writers would otherwise keep in their heads.
LEARNED FROM YOUR POSTS
Opening: the sound of the brew4 hits, 0 flopsWorks
Kind of post: the roast-day reveal3 hits, 0 flopsWorks
Built as: one cup, one shot2 hits, 0 flopsWorksOpening: a question1 hit, 3 flopsAvoidBest-loved ReelInstagramReadIMPORT · 6 RULES
Northfold Coffee
Stride Run ClubThe same script, a month apart.
One Northfold script on day one and again a month later. Switch between them to see each change and what taught it.
Northfold Coffee · Thursday drop · on day one
Have you ever wondered what makes a great cup of coffee?
Our coffee is roasted fresh in small batches.
Grinder, kettle, pour, filmed at the café counter.
On the shelf Thursday. Order by Wednesday.
What it knew
- Brand DNA and the Rulebook
Read from the website, socials and brand guide - Nothing learned yet
It hasn't seen a post or a kept idea yet
The CTA didn't move because it's a Rulebook line, and rules outrank anything learned.
A sample brand and sample posts, to show how one script changes.
Who it's for.
Pick the one that sounds like you.
Every client sounds like themselves.
Each client brand gets its own DNA, Rulebook and memory, so a writer moving between three clients in a day never carries one voice into the next.
- One brain for each client brand
- Client rules checked on every script
- Sharper with every month of posts
Works well with.
Three features that write from everything it knows.
Questions about Brand Intelligence.
How does BrndStreet learn a brand's voice?
It reads the brand's website, its social accounts, any documents you upload such as a brand guide, the posts and videos you link as voice references, and a few short answers you give when you add it. From that it writes the Brand DNA: who the brand is, who it's for and how it sounds.
What's the difference between the Brand DNA and the Rulebook?
The Brand DNA describes how the brand sounds. The Rulebook holds the lines it never crosses, like a word you never use or a day you always give, and every script is checked against it. When the two disagree, the rule wins.
Does it keep learning after setup?
Yes. Once the brand's accounts are connected it learns from its own posts: how they really sound, and what the hits share that the flops don't. It also learns from the ideas your team keeps or skips, your answers to the script writer's questions and anything you ask it to remember.
How do I make it remember something about a brand?
Start a message to the assistant with “remember”, like “remember: we never film inside the café”. It's saved to that brand, and every idea and script after that is written with it.
Can I change what it learned?
The brand owner can change the sources it read and rebuild the Brand DNA. Managers and owners edit the Rulebook whenever they like, and since a rule always outranks anything learned, it's the quickest way to correct it.
Can I keep each client's brand voice separate?
Yes. Every brand has its own DNA, Rulebook and memory, and nothing learned for one brand is ever used to write for another.
Teach it your brand once.
Add a brand's website and posts, and every idea and script after that is written in its voice and checked against its rules.